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Mohop shoes

This is a really neat concept of using one wood and rubber shoe base and an innovative patent-pending straping system to “create” a virtually unlimited number of sandals.  In fact, the mohop website states that their shoe has been dubbed the “infinity sandal.”  Aside from potentially saving the custumer money by eliminating the need to have multiple pairs of shoes, mohop shoes also save valuable closet space, and are environmentally friendly because they use recycled tire rubber for soles.

The process:
You are presented with two choices to begin: wedge or bent ply, then taken to choose the heel height: low, mid, or high.  If you chose bent ply in step one, you also have some choices for toe and back shape: point, square, or round. Overall, there are 9 different bases from which to choose.  For a nice touch, each shoe sole is hand screen-printed.  Once you have your base picked out, the only step left is to choose your ribbon set.  There are eight choices and each comes with 5 ribbons.  You can also purchase ribbons separately from their catalog or supply your own. Each selection is added to your cart and in about four weeks your creativity is the limit in how you wear the shoes.

The interface:
The website is nice and clean, with no ads to distract from the shopping experience.  However, right off the bat it’s unclear whether or not you can purchase the shoes on the website because the store is located under “collection” tab instead of “shop” or “store”.  The selection process itself is very simple although it would be nice to be able to see a picture of what the ribbon collections look like without having to navigate away from the order page.  In addition, adding an item to a cart does not take you there, instead you need to click on the shopping cart link at the top of the page to see the contents and check out.  It would also be nice to see a visual presentation of the final order on a confirmation page before checking out instead of a text description.  You do have 30 days to return unworn shoes for a full refund and a full year to take advantage of the free repair policy.  Unfortunately, it seems they cannot resole the shoe if you wear down to the wood. Another nice touch to the website is that they do have a gallery of possible ways to wear the shoes.

  • Links: mohop shoes
  • Price: Starting at $223
  • Ships In: 3-4 weeks

August 24th, 2008 Subscribe to the RSS feed!

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